This year we are expanding our D-light range with more styles in our super soft lightweight material. Last year we launched the Angel sandal in black, off white, lilac and fuchsia. This was really popular and stood out as the next big step for the Juju brand. Incorporating our signature upper design with the addition of chunky modern sole was the perfect way to elevate the iconic Juju look. We knew from the beginning that our D-light range would increase, and this year we are really excited to show you our newest styles.

Our angel offering now includes a bright lime and bubble-gum pink as well as a dreamy pistachio green. This chunky, closed toe sandal has been a hit with our long-time fans and also attracted some new faces to the brand. We have loved seeing how you have styled these on Instagram.

Now we are pleased to announce the arrival of Sunny! With the same sole as Angel, Sunny has the much-desired chunky look while still being made from our super lightweight D-light EVA for comfort and easy wear all day. The upper is an open toe multi strap style with adjustable backstrap for a secure fit. For the Sunny range have kept the core colours black and off white as these were best sellers in Angel last year, also adding in our new favourite bubble-gum pink and a 2-tone colour option named pina colada!

Not to leave out the little ones we have another exciting edition the D-light family. The Cherub children’s sandal is a perfect mini me version of the Angel. Keeping the same profile with a slimmed down sole for a more kid friendly fit. The Super soft material and adjustable touch close fastening makes these ideal shoes for having fun on long summer days. We have a broad offering of colours for Cherub from simple off white to bright marbled effects these is sure to be something suitable for any junior Juju fan.

The D-light collection is not our only product line to have an update for SS24. Our beloved jelly sandal styles, that have been at the heart of the juju brand for many years, are available in a range of new colours. With focus on semi transparent tones, we created a fresh look for styles that dedicated Juju fans have been wearing for many years. Christabel is one of our longest running lines and is often said to be very comfortable and practical. Now in cute translucent blue, green, pink and lilac colours reminiscent of gem stones and mermaids. Reilly is another one of our most highly regarded jelly styles, the traditional basket weave upper is an iconic jelly look that never goes out of style. We have made some fun additions to the Reilly range including a gorgeous gold glitter and a translucent red that is so stunning it will have heads turning wherever you’re walking. 

Of course we couldn’t give all the glitter to the grown-ups! So, Nino kids jellies have some new colours available too, the gold glitter is so popular in our ladies Maxi style we thought it was only right to bring you a mini me version in Nino. But we aren’t only going for gold… there’s a brand-new sparkly shade of pink to choose from too. Fairy pink is pearly, shimmery and shiny, a little twinkle toes dream shoe. From UK child sizes 3 all the way up to 2 the Juju Nino is a great fit for kids of all ages.

Last but by no means least, please allow us to introduce Frankie. A classic flip flop style easy to slip on for trips to the beach this PVC sandal is super pretty but also practical. It’s no secret with love colour here at Juju so we couldn’t resist a rainbow! Obviously, glitter had to feature too so you will also find Frankie in silver and black glitter colourways.

April 26, 2024 — Paul Ablett