Animal Welfare Policy

We aim to source materials of animal origin in a humane, ethical
and sustainable manner with respect to animal welfare, and species
conservation. We refer to the “Five Freedoms” concept,
promoted by the World Organization for Animal Health (OIE), as the guiding
principles for our animal welfare policies.

JUJU is committed
to strictly complying with all applicable laws, conventions and

Fur and Angora:

JUJU has discontinued the use of angora in our products. Additionally, animal
fur, as defined by Fur Free Retailer, is
prohibited and all products containing synthetic fur must be labelled


JUJU believes the sheep and goats that produce wool for our products should be
treated responsibly and raised on farms that preserve land health. We also have
made the decision to remove all mohair products by 2020 due to concerns about
its production. In addition, we will explore other standards introduced in the

Down and Feathers:

JUJU does not allow down and/or feathers from birds that have been live plucked
or force fed.

Exotic Skins:

JUJU is committed to sourcing exotic skins in a responsible manner. JUJU does
not source exotic skins from any endangered or threatened species, as defined
by the International Union for Conservation of Nature and Natural Resources
(IUCN) in its red list. We strive to improve traceability and collaborate on
responsible sourcing practices for exotic skins.


All leather must be a bi-product of the meat industry.

Additionally, JUJU is actively exploring commercially viable
substitutes to animal-based materials that meet the needs of our brands and