Our Story

About Us

The creators of the original British Jelly Shoe

Founded in 1986

Over 30 years in Business

Pioneers of the production of the original injection sandals

Started in Northamptonshire

About JuJu Shoes

At JuJu Footwear we are very proud to call ourselves the creators of the original British Jelly Shoe.  We have been manufacturing iconic PVC sandals and children's wellington boots in our Northampton factory for over 30 years.

JuJu is a family run business founded by Peter  Rushton and Richard Ablett in 1986. The business has its roots in supplying injection moulded products to the shoe trade. JuJu then pioneered the production of injection moulded sandals in the UK. These were soon nicknamed "Jelly Shoes" due to their soft jelly like finish and became a fashion and seaside favourite. JuJu is still based in the same factory in Northampton ‘The footwear capital of the UK’.

Style, Versatility & Colour

JuJu jelly shoes are still made with the original manufacturing methods, in the same factory and to the highest standards and quality as the very first day they were made.

 JuJu Shoes are all about style, versatility and colour. JuJu love to follow the current trends putting contemporary twists on their classic designs. We are also passionate about producing new fun and functional designs to suit the modern market in both adults and childrenswear. We have successfully collaborated with well known designers creating unique and innovative styles.

Unique to JuJu Shoes

Our Special Jelly Mix

Sourced in England

We are proud to be member of

Our Special Jelly Mix

The special jelly mix, is completely unique to JuJu, and is made into your favourite jelly shoes by adding a touch of glitter and colour to the jelly machine. The materials we use are sourced in England and are recyclable so any waste jellies are ground-up and made into brand new products!

Steps for Sustainability

Here at Juju our goal is to reduce our carbon footprint and make our manufacturing and distribution process as green as possible.

We are continually working to improve our processes to help minimise any affect on our planet.

All of our production waste is recycled and reused in future production so we have no need for landfill space.

All our products are naturally vegan with no Animal derivatives and we comply to all EU and UK legislation.

All our materials are phthalate free and REACH compliant.

Our free shipping method is offered in partnership with DPD who share our green goals and now run more green deliveries using electric vehicles than ever before

At JuJu we not only care about our product but also our team. Ethical audits are carried out annually to ensure we have a safe working environment and happy employees.

Every pair is made with love and care.

  • Vegan
  • Recycled Factory Waste
  • Reach Compliant
  • Made Responsibly
  • Made in the UK
New for 2023

Our latest range

In 2023 we launched the next generation of JuJu – The D-Light range is made from a soft lightweight eva in a range of colours. These super comfy sandals keep the classic JuJu silhouettes which have been iconically linked to the brand for many years but add new elements of foamy fun to our range.